Alberto
Moreno
Senior Software Engineer
13+ years architecting scalable frontend ecosystems supporting millions of users at leading fintech companies in Latin America.
About Me
I'm a Senior Software Engineer based in Mexico City with over 13 years of experience building web applications at scale. I specialize in scalable frontend architecture, high-performance web applications, and engineering strategy.
Throughout my career at companies like Kueski, Clip, and Linio, I've architected frontend ecosystems supporting millions of users, optimized high-traffic applications for sub-second latency, and engineered mission-critical fintech modules that process thousands of transactions daily.
I'm passionate about building design systems, establishing engineering best practices, and mentoring teams to deliver high-quality software. I believe great engineering is about making complex things simple and empowering teams to move fast with confidence.
Experience
Kueski
Senior Software Engineer IV
Mexico's leading Buy Now Pay Later and personal loans fintech platform, serving millions of users across the country.
Key Achievements
Migrated B2B Admin Portal to React & Next.js, optimizing SSR, routing, and data-fetchingReduced page load by 1s
Developed a design system with reusable components and AI-powered generationSaved ~2hrs per component
Implemented shared UI libraries adopted across multiple product teamsEnabled reuse across 5+ teams
Built frontend observability and monitoring on critical user journeysDetection time: hours → 10min
Standardized REST API integration patterns across all frontend applicationsThousands of daily transactions
Technologies
Clip
Senior Software Engineer
Mexico's largest mobile payments platform enabling merchants to accept card payments via mPOS technology.
Key Achievements
Optimized frontend checkout flows and API integration with backend services+1,000 additional orders
Designed and built internal analytics dashboards for data visualization~15K additional MAU retained
Introduced unit and E2E testing practices across all frontend projects~20 regressions prevented
Collaborated with backend teams to design well-defined, stable APIs~30 fewer integration defects
Technologies
Linio
Senior Frontend Engineer
Latin America's leading e-commerce marketplace (acquired by Falabella), serving millions of customers across the region.
Key Achievements
Designed and implemented a reusable React component library from scratch10+ shared components
Improved frontend automation for testing and deployment workflowsReduced release effort by 1 day
Prototyped, tested, and iterated on complex product features with product team5+ features validated & launched
Technologies
Projects
Frontend Platform
A comprehensive frontend platform monorepo showcasing enterprise-grade architecture. Includes an analytics dashboard (React Router v7), an authentication microservice with JWT ES256 & token rotation, a tracking service with Kafka & SSE real-time stats, and a React 19 UI component library published to npm.
Financial Dashboard
A comprehensive personal finance platform for tracking investment portfolios. Features automated PDF parsing of brokerage statements, bulk upload with SHA-256 duplicate detection, historical portfolio tracking, and interactive dashboards with real-time visualizations.
Other Projects
Skills
Frontend & UI
Backend & APIs
Cloud & DevOps
Testing & Quality
Databases
Leadership
Build Your Taco
Tortilla
Every great taco starts with a solid foundation — just like every great product starts with clean architecture and reliable fundamentals.
Carne Asada
The core that brings everything together. Years of frontend engineering, building real products that serve millions of users.
Cilantro y Cebolla
Fresh perspectives and attention to detail. Design systems, component libraries, and the small touches that elevate the experience.
Salsa Roja
The bold flavor — passion for performance, accessibility, and pushing the boundaries of what's possible on the web.
Limón
The finishing squeeze that ties it all together. Continuous improvement, mentoring, and the drive to make every release better than the last.
Get in Touch
I'm always open to discussing new opportunities, interesting projects, and collaborations. Whether you're looking for a senior engineer to lead your frontend architecture or want to discuss technology, feel free to reach out.